Area Sales Manager – Sweden

Location: Sweden

Reporting to: Regional General Manager & Director of Sales Northern Europe

OnRobot was founded in 2015 in Odense, Denmark, and is on track to become the global One-Stop Shop for all Collaborative Applications on all Robot Platforms. OnRobot is defining and leading the market for Collaborative Applications by bringing disruptive technologies to market quickly. OnRobot’s proven leadership team has a clear strategy to continue to acquire and develop innovative Collaborative Applications technologies and to grow revenues rapidly.

OnRobot is looking for an Area Sales Manager for Sweden, who will contribute to, and thrive in, a rapid growth environment.

The Area Sales Manager will be responsible for all commercial activities in Sweden.

The key to success in this role is to develop sales quickly through expansion and effective activation of the partner network. You are sales execution focused and have a proven track record of meeting and exceeding your targets. You understand the importance of sales activity and you are hands on with customers. Your team will include a technical support engineer.

The main office for OnRobot is located in Odense, Denmark. The office for this position is in Sweden as a home office, and the Area Sales Manager will be working out from there.


Developing Sales in the Swedish Market

OnRobot is a dynamic company with a bold vision to define and own the market for Collaborative Applications. You will be part of a team of highly motivated employees, who are focused on expanding sales of OnRobot’s unique technologies through relevant partners.

Today, OnRobot goes to market with a number of Collaborative Applications: several unique gripper and Force Torque (F/T) sensor technologies, including the world’s first double vacuum gripper. The OnRobot offering is continually expanding in terms of products and applicable platforms. There is a requirement to quickly grasp new technologies, integrate in your go-to-market and translate into sales activity.

You will be responsible for signing and enabling a high number of new partners. Growing average sales by partner is a key KPI. You must be able to plan and perform timely product training, support the partner sales cycle and collect feedback for innovation. You will keep the partner network up-to-date on product portfolio and technology developments. You will establish a close collaboration with the partners and support them when challenges arise.

A Technical Support Engineer will be part of your team, and the regional office will have a Sales and Marketing Support person. The Technical Support Engineer handles pre-sales, supports partner training and problem identification and solution. The Sales and Marketing Support is responsible for all sales and marketing related activities, including order processing and logistics. The Sales and Marketing Support is your point person in the office.

Key Success Criteria

  • Rapidly grow OnRobot’s partner network across the assigned sales territory
  • Ensure effective enablement of new partners through sales and product training
  • Actively drive revenue growth through the partners; increase average sales by partner
  • Develop new sales opportunities for the partners by qualifying leads and making introductions
  • Forecast and execute to meet and exceed goals
  • Develop in-depth understanding of OnRobot products, applications and applicable robot platforms
  • Participate in exhibitions and fairs
  • Provide feedback from customers to the innovation and development team


Professional profile: Strong Sales DNA and Technical Acumen

You have experience in technical sales for a minimum of 3 years. You have a proven track record of execution and revenue growth. You are experienced in driving channel sales and in channel development. Previous experience in the field of automation or robot technology is required. Technical or engineering education is a plus.

You are challenge driven, result-oriented and focussed on execution. You have a sense of urgency and understand the importance of meeting your targets. You possess a high level of motivation and persistence, enabling you to negotiate and close deals and contracts. You enjoy customer interaction and build customer relationships.

You are able to travel extensively in order to drive sales activities across the region, visit partners and attend trade fairs and exhibitions.

You speak English to a high proficiency.



Submit your application to Thierry Vincent at