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Privacy Policy for processing and protecting personal data

This data protection policy applies to OnRobot.

The purpose of the policy is to ensure and document that OnRobot protects personal data in accordance with the rules for processing of personal data. The policy will also contribute to OnRobot providing information about its processing and use of registered personal data.

The policy will be reviewed each year.

Record of the processing of personal data

OnRobot processes personal data about:

  • Employees

  • Customers

  • Suppliers

  • Applicants

OnRobot has prepared a record of the processing of personal data. The record provides an overview of the processing for which OnRobot is responsible.

The personal data must be provided in order for OnRobot to enter into employment, customer and supplier contracts.

Purpose and lawfulness of the processing

Personal data are processed and archived in connection with:

  • HR management, including recruitment, hiring, dismissal and payment of salary

  • Master data for customers as well as orders and sales

  • Master data for suppliers as well as requisition forms and purchases

  • Contracts

Processing is legal by the authority specified in the appended record.

OnRobot does not use the personal data for purposes other than those listed. OnRobot does not collect more personal data than necessary to meet the purpose. 

Storage and erasure

OnRobot has introduced the following overall guidelines for storage and erasure of personal data:

  • Personal data are stored in physical folders.

  • Personal data are stored in IT systems and on server drives.

  • Personal data are not stored for longer than necessary to meet the purpose of the processing.

  • Personal data for employees are erased five years after employment has ended, and personal data about applicants are erased after six months.

Data security

Based on the appended risk assessment, OnRobot has implemented security measures to protect personal data:

  • Only employees with a work-related need to access the registered personal data have access to the data, either physically or via IT systems with rights management.

  • All computers are password protected and employees may not disclose their passwords to others.

  • Computers must have firewall and antivirus software installed, which must be updated regularly.

  • Personal data are erased securely in connection with phasing-out and repair of IT equipment.

  • USB flash drives, external hard disks, etc. containing personal data must be stored in a locked drawer or cabinet.

  • Physical folders are placed in a locked office or in locked cabinets.

  • Personal data in physical folders are erased by shredding.

  • All employees must be instructed in what to do with personal data and how to protect personal data.


Website and Cookie

  • The Personal Data Regulation allows you to treat personal data only legally for the purpose for which they have been collected. If you want to use data for purposes other than the original, you must always have the consent of the registrant.

  • Upon receipt of a business card from a customer you have his consent. If you write his information you need his signature on this paper to have a formal requirement for consent if you want to use his information. Then the customer allows OnRobot to use his data for purposes other than communication, upcoming promotions, product updates or further news including upcoming promotions, product updates and further news.

  • According to the Cookie Act, OnRobot must have the user’s consent to use this software on the user’s equipment. On The company’s intranet or similar closed group, the rules in the E-data protection directive do not apply.


Personal data about employees may be disclosed to public authorities such as the Danish Customs and Tax Administration and pension companies.


OnRobot only uses processors if they are able to provide the required guarantees that they will implement appropriate technical and organisational security measures to comply with personal data law. All processors must sign a processor agreement before processing commences.


OnRobot safeguards the rights of data subjects, including the right to access, withdrawal of consent, rectification and erasure and will inform the data subjects of OnRobot’s processing of personal data. Data subjects are also entitled to appeal to the Danish Data Protection Agency.

Personal data breach

In case of personal data breach, OnRobot will report the breach to the Danish Data Protection Agency as soon as possible and within 72 hours. The manager is responsible for this reporting taking place. The report will outline the breach, the groups of persons affected and the impact the breach may have on these persons and how OnRobot has remedied or intends to remedy the breach. If the breach entails a high risk for the persons about whom OnRobot processes personal data, OnRobot will also notify these persons. OnRobot s will document any personal data breach on an access-controlled drive.

Erasure of data

The customer should assess when personal data need to be erased by asking the question:

When is it no longer necessary to store the personal data?

OnRobot follows the practice of the Danish Data Protection Agency:

Applications Are erased after 6 months in connection with job interviews. Unsolicited applications are erased immediately.
Employee data Are erased 5 years after termination of employment.
CCTV surveillance Is erased after 30 days.
Telephone conversations Are erased immediately or after up to 3 months.
Accounting records Must be stored for 5 years from the end of the financial year.


Job description

Location: Barcelona

Reporting to: OnRobot Chief Sales Officer

OnRobot was founded in 2015 in Odense, Denmark, and is on track to become the global One-Stop Shop for all Collaborative Applications on all Robot Platforms. OnRobot is defining and leading the market for Collaborative Applications by bringing disruptive technologies to market quickly. OnRobot’s proven leadership team has a clear strategy to continue to acquire and develop innovative Collaborative Applications technologies and to grow revenues rapidly. 

OnRobot is looking for a Director of Sales and General Manager – SEMEA, who will contribute to, and thrive in, a rapid growth environment.

The Director of Sales and General Manager – SEMEA will be responsible for all commercial activities in the region (France, Spain, Portugal, Italy, Greece, Turkey, Malta, Cyprus plus Middle East and Africa), as well as General Manager for the region.

The key to success in this role is the ability to scale the business quickly through expansion and effective activation of the partner network. You are sales execution focused and have a proven track record of meeting and exceeding your targets. You understand the importance of sales activity, and you prefer being in the field, visiting customers, to sitting at your desk. You hire and drive your team to the same standards.

The main office for OnRobot is located in Odense, Denmark. The regional office for SEMEA is located in Barcelona, and the regional Director of Sales and General Manager will be located there.

Developing Sales in the South Europe Market

OnRobot is a dynamic company with a bold vision to define and own the market for Collaborative Applications. You will be part of a team of highly motivated employees, who are focused on expanding sales of OnRobot’s unique technologies through relevant partners.

Today, OnRobot goes to market with a number of Collaborative Applications: several unique gripper and Force Torque (F/T) sensor technologies, including the world’s first double vacuum gripper. The OnRobot offering is continually expanding in terms of products and applicable platforms. There is a requirement to quickly grasp new technologies, integrate in your go-to-market and translate into sales activity for partners.

You will be responsible for signing and enabling a high number of new partners in the SEMEA region. Growing average sales and attachment rate by partner are key KPIs. You must be able to plan and perform timely product training, support the partner sales cycle and collect feedback for innovation. You will keep the partner network up-to-date on product portfolio and technology developments. You will establish a close collaboration with the partners and support them when challenges arise.

Your initial team will consist of Area Sales Managers, Technical Support Engineers, Sales and Marketing Support and a PR Marketing Manager. The Technical Support Engineer handles pre-sales, supports partner training and problem identification and solution. The Sales and Marketing Support is responsible for all sales support, including order processing and logistics. The Sales and Marketing Support is your point person in the office. PR, lead and events support will be handled by regional PR Marketing. You should expect to grow the team across the region in line with sales growth.

In addition to commercial responsibilities, you will have general manager (GM) responsibilities for the territory. You will have P&L ownership, participate in the budget process, have signatory and compliance responsibility, and various other GM responsibilities. The time commitment for this part of the role is not expected to exceed 20% of your time.

Key Success Criteria

  • Rapidly grow OnRobot’s partner network across the SEMEA region
  • Ensure effective enablement of new partners through sales and product training
  • Actively drive revenue growth through the partners; increase average sales by partner
  • Participate in the budget process and own P&L for the region
  • Identify and hire the right talent to scale revenue in the region
  • Manage and drive sales activity in a growing team
  • Focus on hitting targets and KPIs aligned to OnRobot’s strategy
  • Forecast and execute to meet and exceed goals
  • Establish relationships with Robot Arm Manufacturer executives in the region
  • Understand, develop and implement application specific solutions together with our partners both in existing application areas and in new areas
  • Uncovering customer needs (primarily through partners)
  • Define and implement plans for participation in exhibitions and fairs
  • Provide feedback from customers to the innovation and development team

Professional profile: Strong Sales DNA and Technical Acumen

You have relevant educational background in engineering or business administration, combined with work experience in technical sales for a minimum of 5 years. You have a proven track record of execution and revenue growth. You are experienced in driving channel sales and in channel development. Previous experience in the field of automation or robot technology is required.

You are challenge driven, result-oriented and focussed on execution. You have a sense of urgency and understand the importance of meeting your targets. You drive execution discipline in your team. You act with integrity. You possess a strong character and have executive presence, as well as good communication skills. You possess a high level of motivation and persistence, enabling you to negotiate and close deals and contracts. Your cross-cultural skills are evident in your leadership and your daily work.

You are able to travel 80-120 days per year in order to drive sales activities across the region, visit partners and attend trade fairs and exhibitions.

You speak English and Spanish fluently. French and/or Italian is a significant advantage.


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