#ThoughtsOnRobots: Mladen Milicevic

Interview Mladen Milicevic for OnRobot

In this interview with OnRobot, Mladen Milicevic, CEO at Unchained Robotics GmbH, provides tips on how to get started with automation and shares his views on what is next in collaborative applications. 

More and more customers are recognizing the advantages of collaborative applications, says Mladen Milicevic, CEO at Unchained Robotics. He has seen a strong increase in inquiries and new implementations. 


Fast and easy implementation of low-cost automation

Customers focus especially on the space-saving capabilities and the fast and easy implementation offered by collaborative applications. 

"I think that the growing number of implementations is mainly due to the fact that, on the one hand, integrations are becoming much easier and, on the other hand, the total cost of the system remains comparatively low," says Mladen Milicevic. 

Unchained Robotics concentrate mainly on Pick-and-Place applications in logistics processes of manufacturing companies. These are common applications that have been automated for years, but collaborative applications make implementation much easier even for smaller batch sizes. 


2 steps to get started with automation

Mladen Milicevic recommends that you start any automation project with these two steps: 

Step 1: The 3 R's - Research, Robot and ROI

The first thing you need to do is to identify the process you want to automate and its needs and requirements. 

  • Which processes in my company can I rethink?
  • Which processes are easy to solve and make the daily work of employees easier?
  • Which machine processes can I directly link to in order to automate heavy, repetitive or dirty activities? 

At this point, you need to look at the bigger picture. A pure focus on orders is not the right approach, Mladen Milicevic explains. The focus should be on the process or the machine. What goes in or out of it in terms of changing jobs or objects is another topic. 

Step 2: Concept design

In this second step - the concept design phase - the main topic is how the different robots, grippers, image processing and other accessories are going to be connected with each other in a solution-oriented way. 

The goal is to check which solutions are possible and to get an estimate of the costs. At this point the layout for the automation begins in order to obtain a fundamental picture of the requirements. 


Keep it simple!

Mladen Milicevic emphasizes that you keep it simple when you start automating your processes using collaborative applications. 

"I cannot express how important this is. The most cost-efficient use cases are those that can be implemented pragmatically," he says. 

Primarily, he explains, one should take a step back and analyses the current process the same way a robot would solve it: 

  • How are components supplied and how are they removed again?
  • Can I adapt the packaging, feeders, storage locations or requirements so that all components become suitable for automation?


How to get your employees on board with automation

Another important factor in a successful implementation of collaborative applications is buy-in from your employees. Mladen Milicevic believes that good communication and choosing the right applications are key:

"We have found that companies who communicate very openly about the automation process also receive the best feedback from their employees," he says. 

While highly specialized applications are very costly to automate and usually require a lot of planning, simple applications involving interaction between humans and machines can be implemented easily and quickly. 

"Usually, the employees are happy about this because, in most cases, the steps that are automated are perceived as 'undesirable' anyway," Mladen Milicevic explains. 


Next up: "Do it Yourself" robotics

Mladen Milicevic believes that it should be possible for customers to plan their own implementation of collaborative applications. 

Collaborative applications are designed and built to be easily and safely integrated into the manufacturing process. As such, he says, the best thing is implementing them yourself as a company.

However, there are still many regulatory hurdles such as safety requirements. And not enough information and options are available to customers. Not yet, anyways. 

"The great potential of 'Do it Yourself' robotics is currently not fully utilized - not by a long shot. In future, we will provide more and more tools and applications that make it possible for customers to integrate collaborative applications independently - quickly, easily and safely," says Mladen Milicevic. 





Privacy Policy for processing and protecting personal data

This data protection policy applies to OnRobot.

The purpose of the policy is to ensure and document that OnRobot protects personal data in accordance with the rules for processing of personal data. The policy will also contribute to OnRobot providing information about its processing and use of registered personal data.

The policy will be reviewed each year.

Record of the processing of personal data

OnRobot processes personal data about:

  • Employees

  • Customers

  • Suppliers

  • Applicants

OnRobot has prepared a record of the processing of personal data. The record provides an overview of the processing for which OnRobot is responsible.

The personal data must be provided in order for OnRobot to enter into employment, customer and supplier contracts.

Purpose and lawfulness of the processing

Personal data are processed and archived in connection with:

  • HR management, including recruitment, hiring, dismissal and payment of salary

  • Master data for customers as well as orders and sales

  • Master data for suppliers as well as requisition forms and purchases

  • Contracts

Processing is legal by the authority specified in the appended record.

OnRobot does not use the personal data for purposes other than those listed. OnRobot does not collect more personal data than necessary to meet the purpose. 

Storage and erasure

OnRobot has introduced the following overall guidelines for storage and erasure of personal data:

  • Personal data are stored in physical folders.

  • Personal data are stored in IT systems and on server drives.

  • Personal data are not stored for longer than necessary to meet the purpose of the processing.

  • Personal data for employees are erased five years after employment has ended, and personal data about applicants are erased after six months.

Data security

Based on the appended risk assessment, OnRobot has implemented security measures to protect personal data:

  • Only employees with a work-related need to access the registered personal data have access to the data, either physically or via IT systems with rights management.

  • All computers are password protected and employees may not disclose their passwords to others.

  • Computers must have firewall and antivirus software installed, which must be updated regularly.

  • Personal data are erased securely in connection with phasing-out and repair of IT equipment.

  • USB flash drives, external hard disks, etc. containing personal data must be stored in a locked drawer or cabinet.

  • Physical folders are placed in a locked office or in locked cabinets.

  • Personal data in physical folders are erased by shredding.

  • All employees must be instructed in what to do with personal data and how to protect personal data.


Website and Cookie

  • The Personal Data Regulation allows you to treat personal data only legally for the purpose for which they have been collected. If you want to use data for purposes other than the original, you must always have the consent of the registrant.

  • Upon receipt of a business card from a customer you have his consent. If you write his information you need his signature on this paper to have a formal requirement for consent if you want to use his information. Then the customer allows OnRobot to use his data for purposes other than communication, upcoming promotions, product updates or further news including upcoming promotions, product updates and further news.

  • According to the Cookie Act, OnRobot must have the user’s consent to use this software on the user’s equipment. On The company’s intranet or similar closed group, the rules in the E-data protection directive do not apply.


Personal data about employees may be disclosed to public authorities such as the Danish Customs and Tax Administration and pension companies.


OnRobot only uses processors if they are able to provide the required guarantees that they will implement appropriate technical and organisational security measures to comply with personal data law. All processors must sign a processor agreement before processing commences.


OnRobot safeguards the rights of data subjects, including the right to access, withdrawal of consent, rectification and erasure and will inform the data subjects of OnRobot’s processing of personal data. Data subjects are also entitled to appeal to the Danish Data Protection Agency.

Personal data breach

In case of personal data breach, OnRobot will report the breach to the Danish Data Protection Agency as soon as possible and within 72 hours. The manager is responsible for this reporting taking place. The report will outline the breach, the groups of persons affected and the impact the breach may have on these persons and how OnRobot has remedied or intends to remedy the breach. If the breach entails a high risk for the persons about whom OnRobot processes personal data, OnRobot will also notify these persons. OnRobot s will document any personal data breach on an access-controlled drive.

Erasure of data

The customer should assess when personal data need to be erased by asking the question:

When is it no longer necessary to store the personal data?

OnRobot follows the practice of the Danish Data Protection Agency:

Applications Are erased after 6 months in connection with job interviews. Unsolicited applications are erased immediately.
Employee data Are erased 5 years after termination of employment.
CCTV surveillance Is erased after 30 days.
Telephone conversations Are erased immediately or after up to 3 months.
Accounting records Must be stored for 5 years from the end of the financial year.


This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

How to Grow your Business with Collaborative Applications
How to Grow your Business with Collaborative Applications
With the dawn of smarter, more adaptive tooling, robots can now function with greater speed, strength, safety and precision, accomplishing a wide range of tasks, while maximizing ROI. Learn more on how you can enable faster production at lower costs by downloading our free eBook.
How to Grow your Business with Collaborative Applications
Download Material
Please provide the following information to download the material.