#ThoughtsOnRobots: Sergey Selivonchik

Potentials and Challenges in the Collaborative Robot Market

In this interview with OnRobot, Director Sergey Selivonchik from Systems of Industrial Automation shares his views on the future of collaborative applications.

For Sergey Selivonchik from the Belarusian system integrator Systems of Industrial Automation, there is a number of reasons why collaborative applications have been increasingly popular among manufacturers in recent years.

“Collaborative applications are easy to install in all kinds of production environments without any kind of preparation. They can be deployed in a number of days, whereas a typical industrial robot takes many months to deploy. Furthermore, collaborative applications have an enormous flexibility that for example makes it possible to convert an existing installation to a new production line in a few hours.”

“Since the Covid-19 pandemic broke out, many manufacturers have probably also realized that automation can be an advantage because it let robots do the dangerous work and makes it possible to keep a social distance in the workplace. In that way, collaborative applications can create more safety for workers.”

Quick return of investment
According to Sergey Selivonchik, the low cost of collaborative applications compared to traditional industrial robots also appeals to manufacturers.

“Collaborative applications have a quick return on investment, typically less than a year. That’s a big factor for many small and medium sized businesses.”

“An example: We have a client in the food industry who makes yoghurt and fills it in boxes with different flavors in each box. They wanted to automate the process, and when they asked an industrial robot company to help, the project would last 1 year at a price of 1 million Euro. We could do it with a collaborative application in 1 month at a price of 100.000 Euros.”

Improved performance in SMEs
Sergey Selivonchik points out that collaborative applications in general have opened the door for automation in the SME segment where many companies never have worked with robots before.

“A good example is a collaborative application we installed in an old production line in a food company in Belarus. In just one year, the company improved the performance in the production line 1,5 times, and now they are ready to install collaborative applications in their other production lines.”

“The example also illustrates the importance of having a successful pilot project: If everyone is impressed by the first application, it’s much easier to install more later.”

Automation do not replace workers
In Belarus as in other countries, there sometimes is a conception that automation replace workers. But for Sergey Selivonchik, what often happens is actually that the workers keep their jobs, just in new functions.

“Often workers change to more intellectual jobs after installation of automation in product lines. For example, we recently installed a machine tending application in a company with 30 workers. The performance improved from 100 products a day to 250 products a day, and the company did not lay off any people – they just got new jobs. So everybody was happy with the change: The management got more efficient production lines, and the workers got more exciting jobs.”


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This data protection policy applies to OnRobot.

The purpose of the policy is to ensure and document that OnRobot protects personal data in accordance with the rules for processing of personal data. The policy will also contribute to OnRobot providing information about its processing and use of registered personal data.

The policy will be reviewed each year.

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OnRobot processes personal data about:

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  • Suppliers

  • Applicants

OnRobot has prepared a record of the processing of personal data. The record provides an overview of the processing for which OnRobot is responsible.

The personal data must be provided in order for OnRobot to enter into employment, customer and supplier contracts.

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Personal data are processed and archived in connection with:

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Processing is legal by the authority specified in the appended record.

OnRobot does not use the personal data for purposes other than those listed. OnRobot does not collect more personal data than necessary to meet the purpose. 

Storage and erasure

OnRobot has introduced the following overall guidelines for storage and erasure of personal data:

  • Personal data are stored in physical folders.

  • Personal data are stored in IT systems and on server drives.

  • Personal data are not stored for longer than necessary to meet the purpose of the processing.

  • Personal data for employees are erased five years after employment has ended, and personal data about applicants are erased after six months.

Data security

Based on the appended risk assessment, OnRobot has implemented security measures to protect personal data:

  • Only employees with a work-related need to access the registered personal data have access to the data, either physically or via IT systems with rights management.

  • All computers are password protected and employees may not disclose their passwords to others.

  • Computers must have firewall and antivirus software installed, which must be updated regularly.

  • Personal data are erased securely in connection with phasing-out and repair of IT equipment.

  • USB flash drives, external hard disks, etc. containing personal data must be stored in a locked drawer or cabinet.

  • Physical folders are placed in a locked office or in locked cabinets.

  • Personal data in physical folders are erased by shredding.

  • All employees must be instructed in what to do with personal data and how to protect personal data.


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  • The Personal Data Regulation allows you to treat personal data only legally for the purpose for which they have been collected. If you want to use data for purposes other than the original, you must always have the consent of the registrant.

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Personal data about employees may be disclosed to public authorities such as the Danish Customs and Tax Administration and pension companies.


OnRobot only uses processors if they are able to provide the required guarantees that they will implement appropriate technical and organisational security measures to comply with personal data law. All processors must sign a processor agreement before processing commences.


OnRobot safeguards the rights of data subjects, including the right to access, withdrawal of consent, rectification and erasure and will inform the data subjects of OnRobot’s processing of personal data. Data subjects are also entitled to appeal to the Danish Data Protection Agency.

Personal data breach

In case of personal data breach, OnRobot will report the breach to the Danish Data Protection Agency as soon as possible and within 72 hours. The manager is responsible for this reporting taking place. The report will outline the breach, the groups of persons affected and the impact the breach may have on these persons and how OnRobot has remedied or intends to remedy the breach. If the breach entails a high risk for the persons about whom OnRobot processes personal data, OnRobot will also notify these persons. OnRobot s will document any personal data breach on an access-controlled drive.

Erasure of data

The customer should assess when personal data need to be erased by asking the question:

When is it no longer necessary to store the personal data?

OnRobot follows the practice of the Danish Data Protection Agency:

Applications Are erased after 6 months in connection with job interviews. Unsolicited applications are erased immediately.
Employee data Are erased 5 years after termination of employment.
CCTV surveillance Is erased after 30 days.
Telephone conversations Are erased immediately or after up to 3 months.
Accounting records Must be stored for 5 years from the end of the financial year.


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How to Grow your Business with Collaborative Applications
How to Grow your Business with Collaborative Applications
With the dawn of smarter, more adaptive tooling, robots can now function with greater speed, strength, safety and precision, accomplishing a wide range of tasks, while maximizing ROI. Learn more on how you can enable faster production at lower costs by downloading our free eBook.
How to Grow your Business with Collaborative Applications
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